This post is sponsored by ParentSquare. All opinions are my own.
For the past three years, I have enjoyed attending the Future of Educational Technology Conference (FETC) held in Orlando at the end of January. It has become one of my favorite conferences because of the diverse opportunities available to explore emerging technologies and to network. One of my favorite things about FETC is seeing the new tools and exploring different options for my students, as well as finding some ideas to share with members of my PLN.
In the middle of January, I started to receive flyers from edtech companies who would be at FETC. My habit is to check out their website and then make time to stop by their booth and have a conversation to learn more. This year, I also received one email, from Anupama Vaid, Founder and President of ParentSquare.
Her email invited FETC attendees to stop by a hospitality suite hosted by ParentSquare, to learn more about the platform and spend time networking. Because of my schedule, I would not be able to attend, so I emailed Anu to introduce myself and make an initial connection. We had hoped to meet while there, but of course, time flies when you are at FETC and we missed the opportunity to connect in person. With a call setup for a few weeks later, I was glad to have more time to explore ParentSquare on my own before “meeting” with Anu earlier this month.
The story behind ParentSquare
Beyond knowing what a particular tool does or how a platform works and the benefit for students, I really enjoy getting to know and connect with the people behind these tools. Understanding their story and motivation for creating their product helps to make a more authentic connection with them and to see if my goals as a teacher are in alignment with their purpose so I can provide the best options for my students.
I enjoyed having the opportunity to learn about the start of ParentSquare and the growth that it has seen over the past eight years. Anu shared the story behind ParentSquare and her passion for the work that she does is clear. As a parent, Anu often received a lot of different messages and communications from her children’s’ school. While receiving the information was not a problem, the variety and inconsistency of formats (email, paper, newsletters, even Google groups) being used in schools was a problem. Parents had to keep up with and know the practices for communicating with each teacher.
Anu thought there had to be a better, more consistent way and she made it her goal to design something that would facilitate all of these vital communications in a more accessible and simplified way, that everyone (families, teachers, and administrators) could access. By using one tool, there is consistency, reliability and it promotes more equity when everyone has the same options for staying informed and feeling connected to the school. Anu wanted to “get everyone to be on the same platform, working together toward a common goal,” to unite all stakeholders in the educational community.
Starting with four schools during the first two years, ParentSquare has grown across the United States and is now being used in more than 1500 schools in 36 states. Moving forward, Anu hopes to connect with more schools and educators, to communicate in more effective ways so that together we can provide the best learning experience for students and the most support for their families.
What does ParentSquare offer?
ParentSquare is more than simply a one-way communication tool. It is a multi-purpose platform with capabilities to facilitate communication, collaboration and increase family engagement in schools. ParentSquare is for use in grades PreK-12, geared toward streamlining parent notifications, increasing participation and family engagement in the school community and more. It can be used by students, teachers, staff members, administrators, and parents, and it creates a virtual space where so many vital communications and interactions can be completed. It truly fosters a learning community.
When I explored ParentSquare, what I noticed first is the setup of the landing page and how easy it is to locate the information you are looking for. It is a versatile tool that helps to facilitate many different interactions and increase communication between home, school and the community. Having time to explore ParentSquare closely, I thought about the tools that I use for communicating with students and families, and realized that rather than using multiple different tools, I could use ParentSquare to do all of that and more.
With ParentSquare, communicating is easy. You can quickly exchange information, share photos, engage in two-way conversations with parents, plan events, to name just a few of the options, and I was amazed at how easy it was to find what I needed. You can see right away how beneficial it is for schools and families. If you find yourself or your school using multiple different apps to keep track of correspondence, announce events, share files and photos, send messages, or even ask for volunteers, ParentSquare enables you to use just one tool that facilitates so much within the school community.
There are three main areas that ParentSquare provides: Communication, Resources and Participation with many options available within each.
The landing page is easy to navigate to keep track of events, messages, upcoming activities like fundraisers or school events.
To communicate, you can send or schedule a post, create an alert, or even send a two-way message to interact with parents one-to-one.
Parents can opt to receive an email with a link to read without having to log in or they can choose to read a text message or app notification.
Parents can also choose to receive their notifications in a digest format. With a digest format, parents will receive all notifications from the day at a specified time, rather than receiving notifications that are dispersed throughout the day.
Signing up for events and sending RSVPs have never been easier.
Why choose ParentSquare?
Technology tools like ParentSquare provide so many benefits for schools and families. By using ParentSquare, schools can provide a more consistent, effective and reliable way to facilitate higher engagement and better communication between school and home. Parents will appreciate having one tool with multiple functions that help to bridge the gap that can happen when using multiple apps or means of communication within the same school setting. School to home communication and collaboration is at the heart of ParentSquare.